30 SEO Questions so we can get to know you.

These are 30 questions for our department to get yo know you and what your expectations are for SEO.

Practice Name:
Questions about your business:
1) Can you give us a brief history of your company?
2) What are your company's most profitable services/products (in order)?
3) What are your specific goals for SEO/Digital Marketing strategy?
4) Is your target market just local or is it regional or national?
5) Who are your top 5 competitors?
1) 2) 3) 4) 5)
6) What marketing challenge keeps you up at night?
Questions about your customers and audience:
7) Describe your ideal customer.
8) What are some common traits or attitude held by your customers (psychographics)?
9) What is the monetary value of a newly qualified lead?
10) What makes a lead qualified?
11) Do you notice any service related behaviors that reocur? Is someone more likely to purchase 'X' after they purchase 'Y'?
12) Where do you get most of your current customers?
13) What percent of your customer base are repeat customers?
History of previous SEO work:
14) Can you tell us about any previous or current SEO work?
15) Can we see any past reports?
16) What goals or metrics have you measured in the past?
17) What did you like about the reports you've done in the past?
Keyword Research and Content Opportunities:
18) What are the 5 keywords you would like to rank well for in search?
19) What resources do you have that may be link-worthy? Data? Content? Cash? Product?
20) Can you tell us about any previous or current PR work?
21) If you could choose any websites/publications to be featured on what would they be?
22) List all conferences or events that are relevant to your business, services, or product.
23) Are you currently running any paid advertising? List all the apply.
Goals & Preferences:
24) How often would you like to see reports? How would you like to receive them?
25) What metrics do you want to keep an eye on each reporting period?
26) What metrics do you want to know more about?
27) What do you consider success?
28) How have you received reports in the past (in-person, automated, email, conference call), what did you like or not like about that experience?
29) How does reposting play into your budgeting decisions?
30) Would you like any additional data or presentation delivered to you outside of regular reports?

30 SEO Questions so we can get to know you.

30 SEO Questions so we can get to know you.

Questions about your business:

Questions about your customers and audience:

History of previous SEO work:

Keyword Research and Content Opportunities:

Goals & Preferences: